Holiday behavior & social play

People are off work, have more free time, and plan social gatherings. Games are the perfect activity to bring together families or groups of friends. Sales data shows a 20–30% increase in board game sales during holiday weeks.

Trend: Outdoor gaming

Sales of compact games for gardens, campsites, or picnics are increasing—retailers report a 15% rise in outdoor game purchases during summer. Make sure your store has a wide range of compact summer games in stock.

Stimulating impulse purchases

Summer outings and atmosphere drive impulse buying. Compact card games and party games have the highest conversion rates (+25–40%) at point-of-sale displays this season. You’ll find more on this in our blog → Top 10 Travel-Friendly Games to Stock for the Summer Season.

Pro tip: Start your summer campaign at the end of May with a teaser like: "Pre-order these summer game titles before your holiday!" and keep visibility high through late August.

Become our partner to receive even more tips and personal support from our customer service → Become a Partner Form

Party & Card Games, Quick, Social & Impulsive

Flip 7 PEG: A mix of luck and tactics in a box that fits in your pocket; ideal for handheld displays
Beacon Patrol: A social card game to play with a cheerful group, quick to set up and easy to get started

Why retailers do this:

• Low entry barrier, high margins
• Easy to demo; flyers or animated demos trigger immediate impulse buys
• Family & Two-Player Games – Relaxed & Visually Strong

Cascadia Landmarks: Popular with families looking for a short session. Nature-themed games sell well in July/August.
Sagrada: Dice artistry in a premium box. Great as a date-night or travel game. Demos of this game are especially appealing to couples.
Let’s go to Japan: Travel vibes, compact, visually rich—great to pitch as a holiday mood booster.

Why retailers do this:

• Families usually buy 1–2 games; bundles or cross-sells increase basket size by 30%
• Instagram-friendly design supports visual promotion
• Niche & Travel-Friendly Titles – Unique Hidden Gems

Hutan: Small, exotic theme

Why retailers do this:

• Niche offerings set your store apart
• Great for impulse buyers and fans looking for “something different,” especially in the niche gaming community

Bundles & Summer Packs

• Combine 1 party game + 1 family/niche title (e.g., Flip 7 + Let’s go to Japan)
• Label the bundle with a “Summer Combo” discount—boosts revenue by +15% and basket value by +20%

Summer Displays

• Set up a beach-themed corner in-store featuring multiple highlighted games
• Label your games with tags like: “Summer Hit,” “Outdoor Favorite,” or “In Stock for Your Vacation.” Colorful labels grab attention and increase interest

Demos

• Organize evening demos with mini-tournaments
• Set up game tables on patios or at nearby hospitality venues
• Result: conversion rates rise by 40–60% among demo participants

Social Polls & Reels

• Run a weekly Instagram poll: “Flip 7 or Peacon Patrol? Vote & win!”
• Create a Reel showing a new game being played in-store
• Result: +50% engagement, +10% shop traffic

Photo Challenge: “Summer Game Moment”

• Encourage customers to post and tag your store (e.g., #SummerGamePlay @YourStore)
• Announce a new winner each week during summer
• Average results: +15% followers and +10% online orders during the challenge period

Flash deals mid–summer

• Offer limited-time discounts (24–48 hours) to create urgency
• Board game industry data suggests a +30% sales spike during such flash deals

With reliable stock, personalized advice, and a strong European network, EPN offers you:

• An exclusive selection, including hidden gems
• Real-time data on popular summer game titles
• Fast delivery across Europe
• Let’s make this summer the season of summer games

Become a partnerand start your summer strategy now! Already a customer? Order now in our webshop and secure your summer stock in time.